Positioning and design,
built as one
Trusted by teams at:
Liverpool FC, Discovery, Vitality, TikTok, Yoco, Absa, Nedbank, Dischem, Superside, Liberty, Standard Bank, Supersport, ESL FACEIT Group, Superbalist, Shell, Funding Frontier.
These are the patterns
we keep seeing.
Siloed teams keep product and positioning misaligned.
Sounds Like
“We shipped the campaign before the positioning was finalised. The sales team found out when they read our own press release.”
Twelve sign-offs, and the brief still says nothing.
Sounds Like
“Every stakeholder approved it. Nobody challenged it. We are eight weeks in and the work is a well-designed version of the original problem.”
Every handoff drains momentum and clarity.
Sounds Like
“The strategy was signed off on a Friday. By Monday, the designer had a different brief. By Wednesday, the developer had a third version.”
Poor scoping burns the budget before the problem is defined.
Sounds Like
“We briefed a rebrand. Months in, we are still not sure that was the right brief.”
When strategy, positioning and design do not speak the same language, everything costs more and lands softer.
Two senior practitioners.
One engagement.
Every project is led by two of us: one crafts the strategy, the other executes the work. You have both involved from the initial brief through to the final handover.
Claudio
Product Design & Systems
Claudio architects the interfaces and design systems that hold up under real product pressure. Scalable, opinionated and production-ready.
- Interface Systems that scale
- Design Operations & tooling
- Component Architecture end-to-end
- Visual identity and brand expression
Claudio's portfolio is always scaling and growing. Happy to walk you through it live on a call.
Book a Walkthrough →Kristy
Positioning, GTM & Project Leadership
Kristy builds the positioning and narrative that gives the work a foothold. Clear, commercial and ready for market.
- Strategic Positioning & Narrative
- Go-to-Market architecture
- Decision Frameworks & delivery
- Growth Marketing
Between us, we bring two decades across design and strategy — two disciplines that almost never talk to each other. Together we built GLTV, a football platform with a global audience, where running design and go-to-market as one conversation was not a methodology, it was just how we worked. When we saw how much money and time companies were losing by keeping those two disciplines apart, Goallounge became the obvious next move.
You will know it is time when…
Select the signals that sound like you. We will pre-fill the email.
Work we are proud to walk you through.
A shape you can plan around.
Eight weeks on average. Strategy and design in parallel from day one. No discovery phase that goes nowhere, no handover that loses the thread.
Positioning audit
We map what you are saying, what the market hears, and where the gap is.
Strategy and design, in parallel
Kristy writes the story. Claudio builds the system. Weekly reviews. No handoff.
Build and ship
Whatever the output is, brand, product or website, we take it to shippable.
Your team, equipped
You leave with the strategy doc, the design system and the files. We stay on for 30 days of support.
What people say
“Claudio is that rare blend of analytical and creative. His ability to see the big picture, while also getting caught up in the detail, is inspiring. He improved the quality of our work, and the mood of his colleagues in equal measure.”
Nick Hunt-Davis
UX Engineering Manager
Accenture
30 minutes. No pitch.
Just a conversation.
Tell us what you are building, or book a call directly.
Intro call
In a 30-minute conversation, we'll learn what you are building, where you are stuck, and whether the fit is right.
Discovery
We go deeper into the work. Your goals, your audience, the decisions already made, and the ones still open.
Kickoff
We meet your team and start the work. Strategy and design begin together on day one.